Recently released one of the biggest product updates, Buffer for Instagram, to aid you plan, manage and amplify your Instagram advertising. With Buffer, you can manage your feeds from one convenient place. From anywhere with any web browser. And the Complete Guide to Instagram Marketing. Everything you should know to make a killer Instagram Marketing campaign for your online business
This is no doubt one of the most popular and fastest-growing networks on the internet. It’s free to join and gives businesses an unparalleled opportunity to connect with their customers in a way that no other social platform could. According to a recent Ovulation Labs survey, Instagram has the highest mobile web usage rate of any network today. Now that equates to opportunities for companies to market to both current and potential customers at the same time.
But just how does a brand stand when it attempts to use this powerful social media platform? If your brand has only attempted marketing on Facebook or Twitter, then you may have a difficult time defining who your audience is. As an example, are you targeting only teens, or is your target audience an older, more mature group? Does your target audience have a particular interest in music, food, animals, wellness, golf, outdoors, or pretty much anything else? All of these factors can make or break your efforts when you are trying to reach an audience of any size.
The key is to know your audience before you begin posting. First, take a look at some statistics from last quarter, then some historical data, and determine where your brand fits in the overall trends. Once you have determined who you want to target, then you can begin building a strategy around the platform to reach everyone. Here are the four types of content marketing on Instagram you may want to consider using:
Instagram sponsored ads
If you are looking to increase engagement on this social media platform, then this is the strategy you should be practicing. A great way to increase engagement is by offering free products and services for users who sign up through your links. For example, if you are running a fashion blog and you offer great quality coupons for users who visit your page, then you will not only increase your brand’s visibility, but you will also attract more followers. In order to start promoting your sponsored ads, all you have to do is upload your sponsored ad to your account and begin encouraging people to click on them. This is just one way to use the power of Instagram sponsored ads to increase your social media strategy.
Instagram editorialized content strategy
This is another great way to build a strong online presence with a brand that is already established. When you create editorial content, you are defining the direction your brand will take. For instance, if you are creating an informative blog post, then you are helping to define what the brand will be all about in the future. This helps you build a clear vision for the audience so that they know what to expect and how to get the product they are buying from you. This strategy makes it easy to tell what the brand is going to be delivering through its content.
Promoting Instagram stories
One of the best ways to use the Instagram platform to market your company is to make use of the third-party promotion strategy. The best way to promote the Instagram story is to let it become part of the marketing mix. You can easily do this by adding it to your Facebook page or Digg account. This strategy is especially useful for companies that have an Instagram account but have yet to establish a strong online presence on the platform. By letting the Instagram story become part of the online conversation, you can easily draw more followers to your brand and give it a boost in terms of visibility on the platform.
Last but not least, the social media marketing strategy that benefits the most from using Instagram is by making use of the Buffer application. The Buffer app allows you to manage multiple profiles from a single location. The app allows you to add relevant content and features that will help in your branding efforts. It also allows you to share content on other social media platforms as well as to engage with users in a more personal way. However, there are still a lot of things that you can do in order to optimize your use of the Buffer application for marketing purposes. In fact, one of the best ways to ensure the success of this form of marketing is to provide content that is valuable to the audience so that they will want to share it on other platforms as well.
Read more: What is Instagram Influencer Marketing?