Personal branding is the main aspect that shapes the public perception of you as an individual and a product or service to be sold. In order to market yourself more effectively, you need to create a more polished image of yourself for the world and build a better reputation. Conventional marketing tactics won’t work when the product is you. Instead, you will need to enhance aspects of personal branding in an effort to reach success with your marketing strategy, and here are some simple ways you can do just that:
1. Write a good story
Before you can focus on marketing, you must first develop a good brand story that will represent you in the best way, and that can easily be used on various online platforms to increase your chances of success. To write the best story possible, think about your main goals and objectives, include your core values and beliefs, mention the benefits of your brand and the unique aspects that set you apart from the competition, and find the right elements to support these claims. Once your brand story has been developed, you can incorporate it into your website and social media platforms to humanize and authenticate your personal brand.
2. Focus on performance
Regardless of the goals you’d like to achieve with marketing, the most important aspects to focus on are your image, exposure, and performance. All these factors need to work optimally in order for your personal brand to reach success. Your brand image represents the face you show to the world and how it’s perceived, the exposure means ensuring your audience knows who you are and exactly what you stand for, and your performance is the results you will see from your personal branding efforts. No matter which marketing strategy you opt for, keep all of these aspects in mind to ensure the best possible results.
3. Build a great website
Creating a personal website is a crucial step in building a brand, helping to enhance your online presence and serving as a form of marketing in and of itself. Start by choosing a custom domain name that’s short, distinctive, and memorable. Then, consider selecting a more unique .me domain extension, as it’s trusted, SEO-friendly, and truly ideal for a personal brand. The final step would be to focus on web design. This means incorporating all branding aspects such as logos and color palettes, maintaining consistent branding throughout, and ensuring the website is as clean, simple, and easy to navigate as possible.
Along with a great website, you should also create profiles on social media platforms in an effort to reach a wider audience and establish yourself as a brand. But as you likely won’t have enough time to manage all networks actively, choose only the ones that are most relevant to your industry and your target audience. If you’re a professional in the corporate world, for instance, Twitter and LinkedIn can be great for sharing news, updates, opinions, and content links related to your industry. Similarly, more creative individuals can benefit from the visual nature of Instagram and Pinterest, while Facebook might be best for building a brand image and networking with other industry professionals.
5. Prioritize quality content
Great content is one of the most important aspects of any marketing strategy, as it allows you to engage your audience and expand your outreach. You can begin this process by commenting on and sharing other people’s content, as long as it’s consistent with the messaging and core values of your personal brand. Once you become more comfortable with these interactions, you can then focus on creating and posting your own content. The format you select will depend entirely on your personality and brand. Good writers can add a blog to their website, skilled speakers could start a podcast, while those who like to stay hidden might prefer posting beautiful images on social media.
6. Assess your situation
After you’ve created a brand story and shared it on different platforms, it’s important to evaluate where you stand online. Google yourself to see whether you show up and which platforms appear first. Then, review your profiles on social media and see the story that you’re telling there. Make sure these profiles aren’t too personal, but rather branded and focused on conveying your current messaging. It might also be helpful to ask your friends, colleagues, and other people you trust how you come across in real life. That could also be valuable information that you can utilize to further enhance your personal branding efforts.
Above all, make sure to do everything with intention. From the pictures you post to the articles you write, every piece is a part of your personal branding puzzle, and should be done purposefully to ensure marketing success.