Inspiring Content Ideas for LinkedIn

 Inspiring Content Ideas for LinkedIn

Until recently (within the past few years), salespeople often used LinkedIn to network. They bombarded the system with pushy sales techniques and private messages, tarnishing the entire system’s credibility. The motto was “Only visit LinkedIn if you want to be pitched to.”

Adding someone to your network usually comes with some sort of sales pitch these days, so it might be challenging to appear genuinely interested in them. Before getting lost in the article, check the interesting comparison between the story and storie at

What’s even worse? There will be a deluge of posts in your news feed while you wait for that prospecting message. Broetry is an official name that Buzzfeed created to describe this type of content because of its meteoric rise in popularity.

Ideas for 9 Highly Shared LinkedIn Posts

Being personable is essential to LinkedIn success and, in many cases, going viral.

Put an end to the bromance and use LinkedIn as a platform for genuine dialogue. The easiest method to show you’re not just trying to make a sale.

1.   Create Controversy by Sharing Your Thoughts Online

LinkedIn is a great platform for expressing one’s opinion. Users are serious about learning from other experts in their field.

To clarify, when I say “share an opinion,” I don’t mean the kind of opinion that everyone has. Participants in LinkedIn discussions value active participation. It’s not always interesting when everyone agrees with you.

A post that causes controversy by offering an unpopular opinion or fresh perspective is considerably more likely to be noticed than one identical to the other 100 in a person’s news feed.

2.   Videos That Spark Debate

To further stir the pot, posting contentious videos on LinkedIn is another excellent strategy to become viral. They put a new spin on a well-known concept in your field.

These potentially divisive films perform well because LinkedIn rewards individuals who watch video content. High engagement rates result from users spending more time on the network where the video was shared. This could also lead to a deeper meaningful relationship between the viewer and the video’s subject.

3.   Anecdotes That Evoke Strong Feelings

According to a study, approximately sixty percent of brand-created content is meaningless to consumers. They ignore your LinkedIn updates as if they were never there. However, stories, especially ones with emotional hooks, capture their attention.

Stories unlock humans’ capacity for compassion. That’s why it’s important to share personal tales alongside your material; doing so will help your readers connect with you and make them less likely to ignore your updates in the future.

4.   Dramatic Setbacks

In a similar vein to entertainment, seeing other people’s misfortunes is fascinating. Humans, in general, find it funny to observe another’s misfortune. To create trust in your relationships and demonstrate that business isn’t all success, it’s essential to be open and honest about your setbacks on LinkedIn.

5.   Invite Comments and Feedback

Many businesses still include LinkedIn in their social selling strategies and those who do so seek to interact with other users by sharing insights and starting conversations about relevant topics. Keep it in mind while you create content on LinkedIn.

Facilitating group discussions is a terrific method to increase participation. Initiate a conversation by asking about a provocative topic and encouraging feedback from the listeners.

Hopefully, this will start a lively discussion to which everyone will feel compelled to contribute. You may get your postings to the top of a news feed by simply asking for comments from your readers and responding to them. In case you didn’t know, LinkedIn’s algorithm gives more weight to posts with lots of comments than to posts with plenty of likes.

6.   Improve the Human Element of B2B

The purpose of LinkedIn is to promote, discuss, and promote content. The most popular posts spark lively debate.

What do you think the engagement rate is when you upload content extolling the virtues of your brand-new product? Not that much.

Individuals hiding behind LinkedIn accounts aren’t interested in your company, its products, or its “new and interesting feature,” which is probably not all that intriguing.

Whether or not they can relate to your content and how it affects their lives is very important to them.

It’s sometimes unavoidable to avoid distributing anything that directly promotes a product. However, the same personal touch may be applied if you prioritize narratives.

Instead of saying, “these are the reasons we think our product is fantastic,” you may offer a client case study. Give them access to your LinkedIn profile so they may tell it. It is more convincing when others sing your praise, but the stories will also strike a chord with your audience because they originate from real people.

7.   See How the News Is Made

Are you aware of any recent developments in your field? People are bound to be discussing it.

Problem is, there’s no way to make your LinkedIn post stand out from the hundreds of others in your followers’ feeds if all you’re doing is reporting facts or sharing news.

8.   Ads for Giveaways

Getting pleasure from obtaining items at no cost is ingrained in human nature. When we are given something for no cost, it gives our brains a pleasant jolt. Your LinkedIn friends are more likely to read your material and take advantage of a free offer if you provide them with a reason to do so.

Consider who it is you hope to connect with through your LinkedIn posts. If you were in their position, what would you want most?

This might vary widely depending on the sector, but some common examples are:

  • Strategy sessions at no cost
  • Whitepapers
  • Separate Podcast Episodes
  • SEO Checklist
  • Printable forms available at no cost

9.   Hints That Can Be Snacked Off

Regarding offering freebies, you need not necessarily direct LinkedIn users elsewhere. That’s why it’s best to stick to words when posting online rather than including links.

LinkedIn’s goal is to have users spend more time on the platform, not click away from your website. They have little need to push material that sends users away from the platform, and the likelihood of reaching tremendous reach is considerably higher with plain text.


Make posts with text, like short guides, that people may read and use in their feeds. That might imply:

  • Advice on how to improve one’s performance on the job
  • Demonstrations of your product in action
  • A point-by-point rundown of your strategy’s adaptable elements
  • To illustrate, consider Ross Simmonds’s use of LinkedIn content:

The great thing about this suggestion for a LinkedIn post is that it doesn’t need any action from your connections. What you’re doing is essentially giving something of worth away for nothing. Trust is forged in such exchanges.

In a Nutshell:

Interested in breaking out of the broetry rut and creating content on LinkedIn? Make use of any number of the content above suggestions.

Keep in mind that LinkedIn is a social network, not an open invitation to advertise your business to anyone and everyone. Get yourself an email list if that’s what you’re after.

Determine the topics that will most interest the people in your network. That’s not broetry; thoughtful content educates, entertains, or encourages readers to participate in the conversation. There’s a good reason why it’s called “social media.”

Robin Williams

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