People often get confused while deciding between single-page or multi-page web development.
To simplify the decision-making process; it is essential to understand the following elements like, how extensive and elaborative content structure will be used? How many pages will be needed? And how comprehensive would be the navigation flow?
However, the current scenario is creating demand for the single-page website because it offers fluid navigation, clean presentation of items, simple management, and more.
Rewire your thoughts by this insightful post that possesses the ins and outs of preferring single-page websites over multiple-page websites. Also, recognize the obvious benefits it offers to achieve your business goals.
What Is A Single Page Website?
As the name goes, a single-page website is a website where only one HTML page exists.
There is an absence of navigational links that direct users to move to the other pages like the about us page, contact us page, features page, and more.
The aim of such websites is to deliver only useful information in the short form to help users in decision-making.
It easily attracts user attention by eliminating unnecessary elements from the website page and highlighting only the important part.
Benefits of Using A Single-Page Website
1. Increase in Page Load Speed/Time
Single-page websites usually have less data stored as compared to a multi-page website which in turn helps in reducing the site load time and enhances overall performance.
The ideal website load time for the website is around 0.4- 2 seconds. However, some websites try to reduce the load time by using wrong practices like reducing the quality of images, banners, fonts, and other elements. which is not good for the performance of the website.
2. Reduction in The Bounce Rate
Bounce rate is calculated by the halt time of a visitor on the site i.e. how soon the visitor leaves the site.
The increase in bounce rate is detected as a poor activity because it indicates to the search engine that the site is landing on the destination for the preferred search query.
The bounce rate of a single-page website is usually less as compared to a multi-page website because visitors find it easy to scroll up and down the website to fulfill user needs and requirements.
1. Easy Access to Making Site Changes
Regular analysis of a site is necessary as it helps in improving the website traffic and conversions.
So, with the use of Google Analytics, the changes to a single-page website become easy as compared to a multipage website.
As a result, the website’s simplicity increases and provides the best performance in return.
2. Enhances User Engagement
Single-page website holds the power to engage users as it quickly provides the desired messages and call-to-action buttons to the users.
No visitor wants to increase scroll through the complexity to gather information like contact details, enquiry forms, gallery, and more.
Thus, by delivering all the information on a single page, you will be able to reduce the user’s scroll time and easily retain the visitors’ interest which ultimately increases the site’s visibility.
3. Ideal for Various Devices Generally Mobile
Developing a responsive web design is a real struggle for developers but with single page design, one can easily optimize the site for multiple devices.
The user need not face the complexity of navigating to multiple pages rather a single scroll can offer them all the information.
The popular best examples of single-page web apps are Facebook, Instagram, Twitter, etc. Therefore, maintaining user experiences across all devices becomes more uniform and simpler, and a single page website also makes the website more intuitive for visitors.
4. Simplify the Storytelling
Brand storytelling on a single page is easy and simple because in a multi-page website the user has to navigate through so many pages which becomes complicated at times.
A single-page website provides smooth access to scroll down through the page to clearly understand the products and services.
Thus, it eliminates the user’s guesswork and helps users easily discover the facts they are looking for. Also, one can make it more appealing and user-friendly by easily adding the required interactive elements to it.
5. Brings Affordability to The Edge
There’s no doubt that the strategy-making process of the single website will take more effort and time in comparison to the other but still, it will minimize the cost to the next level.
The estimated time & effort to build the single page website would be around 15-20 hours but in the case of multipage, it will be three times of the total cost.
Besides, the resources required are also less and the development and marketing of the single-page website can be quick and easy.
6. Allow Increase in Conversion Rates
The single-page website is less in size and loads much faster than other multi-page sites. Thus, allowing a smooth and gliding site visit to the visitors for checking desired information and related updates.
Eventually, this unforceful and naturally gravitating footfall can help you achieve the goal of generating more leads. And just by focusing on aspects like site simplicity and user-friendliness you can attract effortless and faster conversions.
Besides, the less loading time of the single-page website is also a key contributor that leads to towering conversions.
Sometimes, genuinely, less is more! We don’t deny the fact that elaborative explanation plays its own cards to glue your visitors and educate them with your products and services. But, on the flip side, if you excel to display the multiple drawers of information in a single page then it will come to fruition earlier than expected.
Drilling down the benefits crawled so far, the single-page website design development can be a good choice to make a smarter online move.
To make it even cohesive to match users’ intent pay attention to creating a robust narrative with a noticeable header. Offer a precise yet informative explanation of your products and services by smartly including human elements and contact details to connect and convert.